| Necessary | PHPSESSID | Shop session, cart and login. | Session, maximum 10 hours. |
| Necessary | ev_cookie_consent | Your cookie choice. | 180 days after rejection; 365 days if an optional category is allowed. |
| Functional | Smartsupp (ssupp*, smartsupp*) | Live chat and its state. | According to Smartsupp configuration; loaded only after functional consent. |
| Statistics | Google Analytics (_ga, _ga_*, _gid, _gat*) | Audience measurement. | Usually from about 1 minute to 2 years depending on the cookie. The shared Google Tag Manager container is currently started only when both statistical and marketing consent are enabled. |
| Statistics | First-party e-shop visit analytics (ev_site_visit_id in sessionStorage) | E-shop visit source, chronological page log, entry page, page title, active visible time, maximum scroll depth, meaningful click count and first-click timing/target, anonymised visitor hint and coarse browser/OS label. | Only for the current browser-tab session and only after statistical consent; cleared when statistical consent is withdrawn. |
| Statistics | TOPlist | Basic audience measurement. | Measurement request is sent only after statistical consent. |
| Marketing | Google Ads (_gcl*, _gac_*, FPGCL*) | Advertising measurement and remarketing. | According to Google service settings; typically up to several months. Google advertising tags share the GTM container and therefore currently start only when both statistical and marketing consent are enabled. |
| Marketing | Meta (_fbp, _fbc) | Advertising measurement and remarketing. | Typically about 3 months. |
| Marketing | Seznam / Sklik | Advertising measurement and remarketing. | According to provider settings; service starts only after marketing consent. |
| Marketing | Ecomail + ev_ecomail_id | Newsletter tracking, forms and returning-visitor personalization. | Ecomail storage according to its configuration; ev_ecomail_id is stored for up to 365 days and refreshed only while marketing consent remains valid. |